L.A. schools have a plan to reverse enrollment woes: Recruit newborn babies

It’s not every day that the superintendent of the nation’s second-largest school district can be heard touting blankies and onesies. But on Tuesday, Los Angeles schools chief Alberto Carvalho launched a student recruitment campaign beginning just about as early as possible — targeting newborns in maternity wards, starting with L.A. County-USC Medical Center.

In a school system confronting troubling enrollment projections — a 30% decline over the next decade — the “Born to Learn” campaign is part inspiration and perhaps part desperation.

Carvalho is out to pitch an L.A. Unified School District education to the parents of prospective students — even before the babies have lost their umbilical cords. Click here to read more: https://www.latimes.com/california/story/2022-11-01/l-a-schools-have-new-enrollment-plan-recruit-babies